What is a SMART Brand?
Simple. Mindful. Authentic. Relatable. Transformative.
A SMART brand is a brand that people trust, value, and want to support. It’s built on the foundations of authenticity, strategic thinking, and a genuine desire to serve and uplift its audience, leading to lasting, impactful connections.
As business owners and brand leaders, we often focus on strategy and operations but overlook the "why" behind our brand—why people should care, what sets us apart, and why they should choose us. It’s essential to spend time defining our brand’s core identity, purpose, and the impact we (as individuals) want to make within our brands. This is what creates real brand value and inspires others, building deeper connections with those who support us.
This intentionality is where SMART Brands are born.
Why take the test?
Aside from it being quick, free, and no strings attached ...
- Test your brand knowledge with tough, deep-thinking questions
- Receive expert takeaways and recs from a 15+ year brand pro
- Determine areas of focus for you and your team to tackle together
- Understand the connectivity between your business and brand
- Bring awareness to areas needing the most improvement